Burger King Case Study - 1437 Words

Prin. Of Marketing Burger King Case Study In the fast food world the market for the consumer’s dollars is as cutthroat as in any market out there. So far McDonald’s and its golden arches have reined supreme, leaving the leftovers for the likes of Wendy’s and Burger King. After several years of steadily declining profits, and upset franchisees, Burger King decided it was time for a change, both in its approach towards it marketing structure to the way it built and supplied new locations. With this desire to change the way the world looked at Burger King, and create new interest in their products, BK introduced its â€Å"Ace-in-the-hole†, the King. It was the rebirth of a retro BK adds campaign redone for the 21st century. I’m going to look†¦show more content†¦So, has Burger Kings strategic market planning worked? First I will look over a SWOT analysis to identify the landscape of the market and that will allow me to better analyze the effectiveness of their strategic planning. BK has several strengths that I could indentify: New Marketing Strategy, a diverse evolving menu, new more cost effective stores, and now with 3G Capital on their sidelines. Weaknesses of BK start with a large number of locations being run down and out of date as well as strong competition from competitors. Also they have been slow to change over to fat-free and Trans fat-free menu options which has hurt the company. Some opportunities on the horizon for BK stems from the expansion into international markets. They are also doing work to bring around a full change to more efficient, drive-thru locations that are cheaper and more energy efficient. â€Å"Meanwhile, new stores are smaller, reducing building costs by 20 to 25 percent, Chidsey said. They sit on a half-acre of land rather than a full acre, and have 40 or 60 seats compared to 100 or more — following studies that show only about 20 percent of customers eat inside(Assoc. Press, 2007).† All t his bodes well for BK but I also want to look at several of the threats facing them. These start with a struggling economy, pressure from health conscious organizations, as well as competition from the new hybrid â€Å"fast-casual†Show MoreRelatedBurger King Case Study1295 Words   |  6 PagesBackground Burger King is a global  chain  of  hamburger  fast food restaurants  headquartered in  unincorporated  Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King,in  Jacksonville, Florida. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees,  David Edgerton  and  James McLamore, purchased the company and renamed it Burger King. Over the next half century the company would change hands four times, with its third set of ownersRead MoreEssay on Burger King Case Study958 Words   |  4 PagesCase Study #6 Burger King and Crispin 1. What are Burger King’s communication objectives for its tar-get audience? In 2004, Burger King’s CEO Brad Blum realized that in order to compete with large chains like McDonald’s and Wendy’s, the company needed to market their product in ways that their target market would perceive better. The first set of commercials that Crispin produced for BK where targeted more towards the mainstream media in a series of offbeat ads that were a takeoff on the comedyRead MoreCase Study : Burger King 1834 Words   |  8 Pages Burger King. McDonalds.Wendy’s. All of these restaurants have one thing in common: they all are apart of the fast food chain. A chain that is supported by 1 of 4 Americans each day. Americans. The ones who say â€Å"filing my taxes are easier than doing taxes.† Although this statement is sad, it is true. It is very challenging to eat healthy by the way we run our lives. Not to mention it is nearly impossible to go into a grocery store and find a true well balanced meal without spending an hour inRead MoreCa se Study : Burger King V. Rudzewicz919 Words   |  4 Pages LAW 501 Session 1 Case Study Brian Rusche Colorado Christian University â€Æ' LAW 501 Session 1 Case Study Burger King v. Rudzewicz This case determined whether personal jurisdiction applied to a franchisee of Burger King restaurants, whose headquarters was in Miami, Florida, when the franchisee and his restaurant were in Drayton Plains, Michigan. The Supreme Court found that personal jurisdiction did apply, holding that â€Å"Jurisdiction is proper, however, where the contacts proximately result fromRead MoreCase Study : Burger King s Promotion1091 Words   |  5 PagesPromotion Burger King promotes their products by sending out direct mailers every month with discount coupons to one of their target market, which are young adults and low-income families. The mailers advertise â€Å"Over $70 dollars in savings†. â€Å"One of the coupons in the mailer offers two Whoppers, two small french fries, and two small drinks for $ 8.99† (BK mailer , 2016). These deals are so good that their target market the young adult and low-income families can afford to eat at Burger King restaurantsRead MoreBurger King1185 Words   |  5 PagesCase Study: Burger King Beefs Up By Janet Mosha Burger King is the world’s largest chain of flame-broiled fast food restaurants. Its core competency is its flame-broiled burgers; whereas other fast food hamburger joints serve fried burgers or no burgers at all, Burger King offers the unique flame-broiled burgers with any options that a customer might like, consumers have the benefit of having a burger they cannot find elsewhere. Initially Burger King only sold burgers, fries, shakes, and sodas;Read MoreFast Food Case Study Iscom/471 Essay938 Words   |  4 PagesFast Food Case Study Burger King and McDonalds’ are two different fast food restaurants that both serve hamburger and fries, in a fast and friendly environment that is affordable. McDonalds, serves the notorious quarter pounder, while Burger Kings claim to fame is the charbroiled Whopper, both of which will be compared. The customer expectations, process of production, and the effectiveness are the factors in which separate these two, and recommendations after the case study will be prepared. Read MoreMARKETING SEGMENTATION, TARGETING AND POSITIONING OF BURGER KING1072 Words   |  5 PagesSEGMENTATION, Targeting and positioning of BURGER KING Background The following is the analysis the segmentation, targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton, beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays, more than 11 million guests visit BURGER KING Restaurants around the world. When back toRead MoreBurger King Marketing Essay1183 Words   |  5 Pagescompanies create value for customers and build strong customers relationships in order to capture value from customers in return, Kotler amp; Armstrong (2010). Burger King Corporation (BKC) is one of the world’s leading fast food restaurants with more than 12,170 restaurants in 76 countries throughout the world. The chain offers a range of burgers, sandwiches, salads and breakfasts, french fries, soft drinks and other food items. The company generates revenue from three sources: retail sales at companyRead MoreCustomer Service At Mcdonald s And Burger King1472 Words   |  6 PagesCUSTOMER SERVICE IN THE FAST FOOD INDUSTRY Introduction McDonald’s and Burger King are leading restaurants in the fast food industry and are both committed to delivering excellent services to the customers. In the two fast food stores, there are differences in terms of the kind of food they prepare and the services they offer in the food stores. I a privileged to dine in the two restaurants at a time and made some few observations regarding the services they offer. At McDonald’s they usually engaged

Julius Caesar A Tragic Hero - 934 Words

Julius Caesar is a work of art by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking† (novel study guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† ( novel study guide). It is very evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero given that he is of noble stature, has a fatal flaw and comes to an unhappy end. Julius Caesar is the tragic hero because of his noble stature. The noble stature of Caesar is made evident through his position in society and his outstanding qualities. Caesars position in Rome was that of a dictator. At the start of the play Brutus enlightens the reader that â€Å".... the people/ choose Caesar for their king† (1.ii.77-78). When Brutus says â€Å"king† he is actually informing the audience the Caesar has been made dictator of Rome for life. At this time in Rome, the Roman society took pride in being republic. Therefore, electing Caesar as a dictator was a monumental event. A dictator was the most powerful position in Roman society. Indeed as a stated in Encyclopedia Britannica a dictator was a â€Å"a temporary magistrate with extraordinary powers† (dictator). Furthermore, as opposed to the usual six month term Caesar was appointed a life long term (dictator). With this in mind one could say the Caesar was the mostShow MoreRelatedJulius Caesar : A Tragic Hero863 Words   |  4 PagesJulius Caesar is a well known piece of literature written by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy (who is) usually dignified, courageous, and high ranking† (Novel Study Guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† (Novel Study Guide). It is evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero givenRead MoreJulius Caesar : A Tragic Hero1171 Words   |  5 PagesJulius Caesar Julius Caesar, the greatest war hero and most noble of all wanted to be praised by all Roman citizens wanted to achieve power to rule as a king. The play is set in ancient Rome in the year 44 B.C. when the Roman general Julius Caesar was almost ruler of the entire world at the highest point in his career. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking†Read MoreJulius Caesar : A Tragic Hero937 Words   |  4 Pages Caesar the Great Julius Caesar is a work of art by William Shakespeare in 1599. Within this play Julius Caesar is portrayed as a tragic hero. A tragic hero is defined as â€Å"the main character of a tragedy [who is] usually dignified, courageous, and high ranking† (novel study guide). Also vital to defining a tragic hero is that, â€Å"the hero’s downfall is caused by a tragic flaw† ( novel study guide). It is very evident that Julius Caesar in William Shakespeare’s Julius Caesar is a tragic hero givenRead MoreJulius Caesar : A Tragic Hero849 Words   |  4 PagesThe Tragedy of Julius Caesar by William Shakespeare is the story of ancient Rome during the time that Caesar took over. Caesar returns to Rome, after defeating the former leader, Pompey. Cassius and other conspirators convince Brutus, a nobleman, to join in on their plot against Caesar. Brutus and the others gather around Caesar, on the ides of March, to stab him. They stabbed Caesar 23 times and eventually he d ies. Brutus takes over Rome, but followers of Caesar, Antony and Octavius, oppose BrutusRead MoreTragic Hero In Julius Caesar829 Words   |  4 Pages What is a tragic hero? A tragic hero is a person, of noble birth, with heroic potential but doomed by fate. The hero struggles against his fate but eventually fails because of a mistake or even a flaw. In Shakespeare’s play, The Tragedy of Julius Caesar, a character may come to mind and fit this definition, Marcus Brutus. In this play, Julius Caesar’s ambition for power drove the honorable Brutus to think negatively about Caesar’s position of being the king of Rome. The honorable Brutus shows hisRead MoreThe Tragic Hero Of Julius Caesar1793 Words   |  8 PagesAs Caesar dies, he gasps, â€Å"Et tu, Brute?† (III. i. 77). To betray a close friend for the better of the country only to have it end all in vain is a tragedy in its own. For Brutus, this is his journey in Shakespeare’s play The Tragedy of Julius Caesar. Although the play is named after Caesar, it is evident that Brutus is the tragic hero as the audience watches the events of the play unfold. Brutus’s characteristics and actions line up perfectly with Aristotle’s definition of a tragic hero which statesRead More Julius Caesar - Tragic Hero Essay1028 Words   |  5 Pages Julius Caesar as a Tragic Hero amp;#9;Julius Caesar is a play written by William Shakespeare during the year 1597. Julius Caesar’s story involves a conspiracy against Julius Caesar, a powerful senator. The play involves a highly respected senator, Brutus, who decides to join the conspiracy to kill Julius Caesar, in the effort to keep democracy intact. Brutus believes that if Julius Caesar is allowed to live, Caesar will take a kingship and turn the government into a monarchy. Brutus, CassiusRead MoreJulius Caesar the True Tragic Hero1526 Words   |  7 Pagesonce said â€Å"A man doesn’t become a hero until he can see the root of his own downfall.† These words best describe what a â€Å"Tragic Hero† is and both Julius Caesar and Brutus displayed this characteristic, so the question is â€Å"Who is the real tragic hero in this story?† This paper shall explore the reasons behind why each man is considered a hero in his own right and who the rightful owner to the title of the play truly belongs to. There have been countless tragic heroes in the works of William ShakespeareRead MoreJulius Caesar: The Quintessence of a Tragic Hero1156 Words   |  5 PagesShakespeare’s The Tragedy of Julius Caesar is the illustration of the demise of many respectable men. Typical of a tragedy, one character of high social standing experiences numerous downfalls brought on by a character flaw. This character is eventually brought to his or her knees by the misery and sorrow brought upon by these mistakes. It is at this point that the character realizes their flaws and changes their outlook. In Shakespeare’s tragedy, the tragic hero is Julius Caesar. In the play, ShakespeareRead MoreExamples Of Tragic Hero In Julius Caesar905 Words   |  4 Pagesman cannot become a hero until he can see the root of his own downfall.† By Shakespearean definition, a tragic hero is someone of high position such as a nobleman, who has hamartia, a tragic flaw that leads to his downfall, and even his demise. This is strongly illustrated in Julius Caesar by William Shakespeare, where Marcus Brutus’ desire to remain noble and honourable leads him to naivety and self destruction. The plot of the play revolves around removing power from Caesar, causing the inability

Reflection on Christian World View for Biblicalmy-assignmenthelp

Question: Discuss about theReflection on Christian World View for Biblicalmy. Answer: Description: Goldsworthys Christ Centred Biblical Theology contemplates on the Christian worldview of creationism. On the contrary, standing on the twenty first century, as I have developed my viewpoint on the core concept of existentialism, this has been conceptualized under certain understanding pertaining to conflict between creationism and existentialism. Hence, the following paper is going to authenticate my reflective learning process without being judgmental or being biased to any particular thought process of my own. This paper is succinctly going to demonstrate the differences between the ideological thought process of creationism and existentialism. This reflective essay intends to look forward to the better understanding of the following case: Following key word have been taken into certain account while going through the paper written by Goldsworthy: Skepticism Creationism Covenant Theology Biblical theology Adiaphoron (it is considered to be the matter of indifference) The bottom line for me while reading this book has been the understanding of the value of the biblical theology. While developing my idea on this specific theology, I have started contemplating on the contradictory factor pertaining to faith and doubt and my rational mindset. In this context, it can be stated that the specific understanding has to be taken into certain consideration pertaining to the effective understanding of the cultural emblem. Analysis: According to Goldsworthy every Christian is a theologian. The issue according to Goldsworthy is the way of doing the theology. The biblical theology is the discipline that helps to understand the bible it guides to understand the bible and the works of Jesus Christ. It further helps us to view the stories told in different biblical books. The story of the evolution of Eve from the ribs of Adam and the consumption of the forbidden fruit by the couple is the sayings in Bible. This is the basic story shared in the bible, which is treated as a discipline. Evaluation: Goldsworthy compares and contrasts the discipline of the theology of biblical theology with the other theories. He is concerned about the historical and the systematic theory. While evaluating his thought it can rightly b said that he opined for the Christian theism. The revelation of God and the mankind is explained best in the Christian theism. The theology concerns about the God himself. The bible is the ultimate way of knowing God. The bible is itself the word of God. It is the revelation that heads us towards the message of Jesus Christ. Me: From the above analysis, I have gathered the fact that the theology includes the secondary translation. It has been transferred through many ages by many different authors. However the theological interpretation is the best way of interpreting Bible and it is the best way of knowing the redemption of Christ and the reincarnation of Christ. The humans have interpreted the history according to themselves. They have molded the information according to themselves. There is that fact that the messages conveyed in the Bible is not the same what God intended to say. In spite of all this the Bible is the most reliable form of getting the messages of God. I think that the history of the stories in the Bible have been conveyed with the eradication of the actual history of fact. The original facts has been removed and not been conveyed.

The rapid evolution of a style characterized by ca Essay Example For Students

The rapid evolution of a style characterized by ca Essay nvases filled with swirling, bright colors depicting people and nature is the essence of Vincent Van Goghs extremely prolific but tragically short career. Vincent Willem van Gogh was born on March 30, 1853, in Holland, son of a Dutch Protestant pastor and eldest of six children. His favorite brother Theo was four years younger. When Vincent was twelve to sixteen years old, he went to a boarding school.That next year he was sent to The Hague to work for an uncle who was an art dealer, but van Gogh was unsuited for a business career.Actually, his early interests were in literature and religion. Very dissatisfied with the way people made money and imbued with a strong sense of mission, he worked for a while as a lay preacher among proverty-stricken miners.Van Gogh represented the religious society that trained him in a poor coal-mining district in Belgium. Vincent took his work so seriously that he went without food and other necessities so he could give more to the poor.The missionary society objected to Vincents behavior and fired him in 1879. Heartsick, van Gogh struggled to keep going socially and fin!ancially, yet he was always rejected by other people, and felt lost and forsaken. Then, in 1880, at age 27, he became obsessed with art. The intensity he had for religion, he now focused on art. His early drawings were crude but strong and full of feeling: It is a hard and a difficult struggle to learn to draw well I have worked like a slave .His first paintings had been still lifes and scenes of peasants at work.That which fills my head and heart must be expressed in drawings and in picturesIm in a rage of work.In 1881, he moved to Etten. He very much liked pictures of peasant life and labor. Jean-Francois Millet was the first to paint this as a main theme and his works influenced van Gogh. His first paintings here were crude but improving. Van Goghs progress was interrupted by an intense love for his widowed cousin Kee Vos. On her decisive rejection of him he p ursued her to Amsterdam, only to suffer more humiliation. We will write a custom essay on The rapid evolution of a style characterized by ca specifically for you for only $16.38 $13.9/page Order now Anton Mauve, a leading member of the Hague school was a cousin of van Goghs mother. This opportunity to be taught by him encouraged van Gogh to settle in Den Hague with Theos support.When van Gogh left Den Hague in September 1883 for the northern fenland of Drenth, he did so with mixed feelings. He spent hours wandering the countryside, making sketches of the landscape, but began to feel isolated and concerned about the future. He had rented a little attic in a house but found it melancholy, and was depressed with the quality of his equipment. Everything is too miserable, too insufficient, too dilapidated. Physically and mentally unable to cope with these conditions any longer, he left for his parents new home in Nuenen in December 1883. Van Gogh had a phase in which he loved to paint birds and birds nests.This phase did not last long. It only lasted until his fathers death six months later. The Family Bible which he painted just before leaving his house for good, six months after h is fathers death in 1885, must have meant a great deal to him. Van Gogh had broken with Christianity when he was fired from the missionary which proved to be the most painful experience of his life, and one from which he never quite recovered. At Nuenen, van Gogh gave active physical toil a remarkable reality. Its impact went far beyond what the realist Gustave Corbet had achieved and beyond even the quasi-religious images of Jean-Francois Millet. He made a number of studies of peasant hands and heads before embarking on what would be his most important work at Nuenen. The pinnacle of his work in Holland was The Potato Eaters, a scene painted in April 1885 that shows the working day to be over. It was the last and most ambitious painting of his pre-Impressionist period, 1880-1885.When van Gogh painted the The Potato Eaters, he had not yet discovered the importance of color. Van Gogh went to Antwerp in November 1885, partly to escape local gossip. He vainly attempted to make money fr om painting portraits, townscapes, and trades mens signs. Then he enrolled at the Antwerp Academy to make use of the live models. Shortage of money led to van Goghs undernourishment and acute physical distress. When van Gogh enrolled at the Academy in January 1886, he had just finished drawings that one day would be compared to the masters. Although willing to learn, he astonished fellow students by refusing to abandon the rapidity and boldness of his own methods.Possibly because of this, he was downgraded to the beginner class and consequently he left for Paris to live with his brother. .u8cc32b67d7b8bbf9289a62ad6cf7d596 , .u8cc32b67d7b8bbf9289a62ad6cf7d596 .postImageUrl , .u8cc32b67d7b8bbf9289a62ad6cf7d596 .centered-text-area { min-height: 80px; position: relative; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 , .u8cc32b67d7b8bbf9289a62ad6cf7d596:hover , .u8cc32b67d7b8bbf9289a62ad6cf7d596:visited , .u8cc32b67d7b8bbf9289a62ad6cf7d596:active { border:0!important; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 .clearfix:after { content: ""; display: table; clear: both; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8cc32b67d7b8bbf9289a62ad6cf7d596:active , .u8cc32b67d7b8bbf9289a62ad6cf7d596:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 .centered-text-area { width: 100%; position: relative ; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8cc32b67d7b8bbf9289a62ad6cf7d596:hover .ctaButton { background-color: #34495E!important; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8cc32b67d7b8bbf9289a62ad6cf7d596 .u8cc32b67d7b8bbf9289a62ad6cf7d596-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8cc32b67d7b8bbf9289a62ad6cf7d596:after { content: ""; display: block; clear: both; } READ: Remember the Titans Paper Sample Essay It was through his brother Theo and an art gallery devoted to living artists that he discovered the Impressionists, and became familiar with the new art movements developing at the time. Before Paris, van Gogh had not even known who the Impressionists were.He admired pictures by Degas andMonet and through Toulouse-Lautrec he was in touch with the local members of the art world. He was also influenced by Japanese print makers.The Impressionists discovered Japanese prints long before van Goghs arrival. These prints influenced him in his use of harmonized color.Van Gogh pinned them on his walls, and they appear in the background of some of his paintings. While refining his technique as painter in Paris, the home of the Impressionist school, he soon found that his real affinity was not for this school but for three men who had left their company to carry the torch of revolt a step further: for Cezanne, usually considered the most monstrous painter among the outcasts, for Gauguin, under the combined influence of Cezanne and of the Orient; and for Seraut, obsessed with experimental vision of art. Until 1886, he had only known the Dutch painters and a handful of French landscape painters including Millet and the Barbizon group. Now, for the first time, he saw work by Delacroix (whom he later said had more influence on him than the Impressionists) and by Pissaro, Czanne, Renoir and Sisley. Light, color and brilliance burst upon him. He went about the streets with a palette of bright colors, as delighted by the cosmopolitan bustle of the city as Manet, Monet, Renoir, and the others had been twenty years before him.Van G oghs Impressionist phase lasted two years. Although it was vitally important for his development, he had to integrate it with the style of his earlier years before his genius could fully unfold. Paris opened his eyes to the senses and beauty of the visible world and taught him the pictorial language of the color patch, but painting continued to be a vessel for his personal emotions. To investigate this spiritual reality with the ne!w means at this command, he went to Arles in the south of France. It was there, between 1888 and 1889, that he produced his greatest pictures.While Czanne and Seurat were making a more severe, classical art out of the impressionists style, van Gogh felt Impressionist art was pretty decorations and did nothing to evoke the sorrow of the human soul. He led the way in a different direction. He believed that impressionism did not allow the artist enough freedom to express his inner feelings. Since this was his main concern, he is sometimes called an expressio nist.Expressionism is the idea of emotional spontaneity in painting. The portrait of Dr. Gachet is a perfect example of his melancholy, proto-Expressionist late work.By setting certain colors side by side he achieved effects of unearthly splendor. To color he brought dignity and form, the opposite of the abstractions into which Monet was heading and which seemed the inevitable limit of Impressionist techniques. Van Gogh thought it was the color, not the form, that determined the expressive content of his pictures.Three painters of genius emerged, overlapping the Impressionists in time and manner, whose names have become synonymous with the post-Impressionists movement: Cezanne, Gauguin, and van Gogh. Between them they set European painting on a path which turned Impressionism into something solid and durable, like the art of the museums, a return in effect, to the main stream, but with minds alight with discovery and purpose. These three, as well as Mile Bernard who was a friend of van Gogh, all believed in the importance of color!to express the state of mind of the model represented.Work of the Post-Impressionists reveals a freely expressive use of color and form. In 1888, while living at Arles, he began to use the swirling brush strokes and intense yellows, greens, and blues. He loved bright colors especially yellow because of the sun which was bright in southern France and he painted what he saw and felt.He painted in colors with bright hues and high value.Vincent would sometimes put paints on his canvas with his palette knife or right from the tube and mix it around with his fingers which would make it quite coarse. In Arles he attached the greatest importance to his portraits, although he also painted many landscapes.Later, in 1890, he devoted his main energy to landscape painting. In southern France van Gogh lived for a time with Paul Gauguin, whom he had met in Paris. But after two months they had violent arguments, culminating in a quarrel in which va n Gogh threatened Gauguin with a razor. The same night, in a deep remorse, van Gogh cut off part of his own ear. This episode marked the beginning of a periodic insanity that plagued him until his death. On May 8, 1889, he was admitted to St. Rmy Hospital as a voluntary patient. Dr. Peyron interviewed him and entered in the register that van Gogh Suffers from fits which last from fifteen days to a month. During these fits the patient is victim to terrifying terrors and on several occasions has attempted to poison himself.During the intervals between fits he is perfectly quiet and paints ardently.He was possibly having a seizure when he threatened to kill Paul Gauguin. Since his death, investigators have come to feel that his fits were due to epilepsy.Despairing of a cure and fearing !he would no longer be able to paint, van Gogh committed suicide in July 1890. He felt very deeply that art alone made his life worth living. We know a good deal about his inner life as a result of a mas sive, stirring and deeply moving autobiography in the form of hundreds of letters written to his brother Theo.The letters he sent to his brother include many eloquent descriptions of his choice of hues and the emotional meaning he attached to them. In one of his letters to Theo he wrote the following: I do not intend to spare myself, nor to avoid emotions or difficulties Idont care much whether I live a longer or shorter timeThe world concernsme insofar as I feel a certain indebtedness and duty toward it because I have walked this earth for thirty years, and, out of gratitude, want toleave some souvenir in the shape of drawings and pictures not made to pleasea certain taste in art, but to express a sincere human feeling. I feel that he succeeded.